Basics of Copywriting Online

Basics of Copywriting Online

website copywriting basics

What Is Copywrtiting?

In this article I will look at the copy-writing basics.

Have you heard of the term: “Copy-writing”? Wikipedia defined it as:

“Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media). The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act—for example, to buy a product or subscribe to a certain viewpoint”.

In the online marketing world, copywriting is used extensively to promote blog readership, get opt-ins for list building and to monetize your prospects.

If you truly wish to be successful in your online business, you’ll have to learn the ropes of effective copy-writing so that your readers will love you.

COPY-WRITING Basics

Copy-writing is used in many places throughout your online business funnel. Here are some examples of common used places:

  • Website content
  • Blog posts
  • Landing Pages
  • Email Marketing
  • Sales Pages

Remember, the ultimate goal of copywriting is to get your readers to perform your most desired outcome. E.g. making a purchase or signing up into your mailing list.

Therefore, it’s very important that you determine what your desired result is before you embark on your copywriting crusade. Clarity is power so it’s important to know what you are after so that when you write, things will go the direction you want it to go.

Okay, let’s look at some basics. Bearing in mind that we want our readers to perform our most desired result, we also can’t be too forceful. Here’s rule number one:

Keep COPY-WRITING Casual

You want to be seen as a friendly person who is also an authority figure in your field and not like a blatant salesman. The latter will cause people to dislike you can treat you as spam.
The next thing you must know is that some rules are pretty illogical. But one thing that makes sense is this, good practices have been tested and proven (split-tested) by top online marketers for years, so rather than trying to re-invent the wheel, follow what works and reap the rewards!

However, I strongly encourage you do a little split testing of your own as well. Eliminate things that don’t work and duplicate or multiply things that do – that is the surefire way to success!

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Peter

Peter

Peter is a semi-retired journalist, author and copywriter. He has many years experience, more than he cares to mention here, in the copy industry both print and digital markets.

One thing he has learned over the years is that what makes the difference between good and bad copy is often subtle little things, like word choice, formatting and headline phrasing.

Peter is true expert in providing the kind of content that creates interest in your product or service.

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